The most brilliant ideas come to me when I expecting them the least -as I think is the case to almost everyone. “Isn’t that obvious” you are probably thinking right about now. Think of it this way, if it weren’t obvious, the ideas would come to me when I am trying to think of an idea. GET IT.

If you are not confused yet, keep on reading and then if still are; comment and I will try to make more sense. In the name of all being obvious, I think we should invent the most obvious things around us, if it is not done already. You are probably thinking, “what the hell is this guy thinking…”, “invent the most obvious” thing around you. If that is the case, is it not already invented?

Umm, perhaps, but like BASF (the chemical company), you can make it better. For example, a pen that never runs out of ink. We already have a flashlight that never runs out of battery -a self producing energy, forever. Why not a pen that keeps on writing and writing like the Energizer bunny that keeps going? Although, there is no doubt that Duracell is better than the bunny…

This gives me another idea, why not invent a battery that never runs out -No, not the rechargeable type; but rather a battery that keep on for ever like those nuclear submarines which are under water for six months to a year under water and can stay forever or as long as the food lasts. You get the idea… so why not? I say the main cause or concern would be the “bottom-line-effect”. This new phrase just coined by me means that if a company (say the bunny) make a battery that last forever, what happens to their battery sale… it will dive downwards faster than a kamikaze plane.

Even though I think that all is possible -to make a pen that last forever (which I must admit is boring) and a battery which will run your iPod running as long as the possible - it is just not a good business decision and the “bottom-line-effect” will be tremendous.