Phoenix and surrounding cities sports bars and restaurants must add an additional TV specifically designated for soccer.

Reasons (just a few):

1. Soccer is one of the fastest growing sports in America.
2. According to Brooking Institute, Hispanic population in Phoenix has increased from 34 to 41.8 percent in five years –and growing.
3. Arizona has 35,000 Hispanic-owned businesses.
4. Hispanic population in the state of Arizona has $26 billion in buying power.
5. In Arizona, 28% of the population is of Hispanic or Latino origin (2004).

Just by looking at the above few reasons, and there are many, you can tell the potential of attracting more consumers to bars and restaurants. Soccer is the most watched, most played and most loved game in the world. US is lagging behind in terms of fan base and love, but there is hope and it is real hope. The soccer fan base in Phoenix and Valley metro area is strong and growing.

Bars need to realize this and start catering to their clients needs. Every bar has TVs for baseball, football and basketball –why not soccer. This is the place to have it. This is the city to begin with. Soccer fans are known to be dedicated fans. In the future, bars that cater to this fan base will succeed because these very same fans will be dedicated customers to those bars/restaurants.

Better yet, start a Soccer Bar.